1. Plan
Describe your product and your audience — by uploading docs, Figma files, URLs and prototypes.
Spot the broken moments before your users do
Vibe-coding a prototype is easy. But building what people want is harder than ever. JourneyMaker turns your product ideas into a clear, illustrated journey walkthrough — in minutes.
See JourneyMaker in ActionSee the whole experience
JourneyMaker shows you what’s worth building
AI makes prototypes fast—but a prototype shows one moment, not the complete experience. JourneyMaker turns your product idea into an illustrated journey that shows what customers are trying to achieve, what they experience over time, and where the experience breaks.
Align your team, pressure-test the idea, and decide what to build before investing in development.
See JourneyMaker in Action
How it works
Move from product idea to shared journey
2. Build
JourneyMaker builds a visual walkthrough showing what the user thinks, feels and does.
3. Map
View your walkthrough as a customer journey map. Add rows for touchpoints, pain points, etc.
4. Test
Run a playtest with synthetic personas, to learn where your journeys break and how to fix them.
Who it’s for
Built for people who shape products before the code hardens
Founders & Entrepreneurs
Turn an early idea into a journey you can test, refine, and share before committing scarce time and money.
Product leaders & PMs
Align cross-functional teams around the complete customer experience and decide what to build next.
UX/research teams
Expose assumptions and journey gaps, then focus research on the moments that matter most.
Specialized use case
Design stronger engagement loops
JourneyMaker helps game teams visualize the player experience over time—showing how goals, feedback, and progression work together, and where player momentum may break.
See how Game Thinking led to JourneyMaker →
Built from Game Thinking
AI-powered Journey Design, now in your hands
JourneyMaker is created by the Game Thinking team – who've helped hundreds of founders and product teams design high-retention experiences.
Meet the company and team →Companies that have worked with our founding team on journey design
Early Access
Bring your product idea. Leave with a journey
We’re working with a select group of teams as we prepare for a broader launch.
See JourneyMaker in Action