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Amy Jo Kim, PhD
CEO & Co-founderA pioneer of social game design and behavioral product design, author of Community Building on the Web and Game Thinking, and a longtime advisor to product teams and startups.
LinkedIn →About JourneyMaker
Accelerate your team & stress-test ideas before shipping
The company
Align your team with a shared visual journey
JourneyMaker turns your product ideas – PRDs, screenshots, prototypes, slide decks - into a vivid, illustrated walkthrough of the complete customer journey — from first contact to long-term engagement.
The result is a shared visual that helps founders, designers, product managers, and engineers align on what they’re building and why.
JourneyMaker is a product of Game Thinking Inc., based in Burlingame, California.
Technology
AI-powered Journey Simulation
JourneyMaker uses large language models, AI image generation & proprietary data to turn your product context into a staged, illustrated visual journey.
This visual journey brings your product experience to life - showing your customer’s goal, actions, thoughts, and feelings as they use your product.
Our story
Where JourneyMaker came from
For years, our Game Thinking work coaching startups showed us that product teams make better decisions when they storyboard and test the complete customer journey before building. But creating a storyboard required artists, specialized skills & days of work - so most teams simply skipped it.
Then Piyush Mahajan, our CTO, realized that new image-generation technology could semi-automate this process. Together, we built the tool we'd long imagined.
Once we started building, the possibilities expanded. Storyboards became visual walkthroughs and slide decks, while walkthroughs became journey maps that teams could update and share.
What began as a faster way to test an idea is now a living view of the customer experience that can stay updated as a product evolves.
Leadership
Meet the Team
Piyush Mahajan
Lead Software EngineerPiyush leads JourneyMaker’s product engineering and AI systems, translating the Game Thinking method into a practical tool for product teams.
LinkedIn →
Scott Kim
CFO & Co-founderA mathematician, puzzle designer, and product strategist with decades of experience in games, interactive media, and creative technology. Scott leads business operations and strategy.
LinkedIn →Development stage
Currently in Early Access
We’re working with a select group of product teams who are actively using JourneyMaker as we prepare for a broader public launch and partnerships with product-forward organizations.
Request early access